The Giggo Story: Thirty Years in the Making

Giggo seems like a new arrival. But its story was sparked not in a flashy lab, but in the mind of a physics teacher in a small northern Chinese city in 1987.

Its founder was a physics teacher with a simple, radical question: as the first vibrating electric toothbrushes emerged in the West, he asked, “How can mere vibration truly clean? Teeth are brushed clean, not shaken clean.” He believed in a method that was correct, fundamental, natural, and scientific—one that cleansed effectively while protecting gums and periodontal health above all.

This conviction launched a quiet, lifelong pursuit. Using sheet metal, parts salvaged from children’s toys, and every spare moment after teaching, he built and tested prototypes in his workshop. His theory earned its first patent, a small validation for a big idea. For decades, this journey continued in the background—a dedicated teacher by day, an steadfast inventor by night.

The turning point came in 2012. Now retired, he decided the time for waiting was over. With a simple prototype and unwavering resolve, he traveled from his northern hometown southward. He sought partners in ZheJiang, a hub for toothbrush manufacturing, but found an industry rooted in tradition. Undeterred, he pressed on to ShenZhen, China’s booming industrial heartland.

Here, hope flickered, but challenges mounted. A retired man with limited savings, no formal R&D background, and a rough prototype found few willing listeners. He took a small room and dug in. Day after day, he carried his blueprints across the city, facing rejection after rejection. When no factory would help, he spent his pension to learn about and produce his own molds.

In 2015, the first-generation Giggo Bass Electric Toothbrush was born. Its debut was modest: a crowdfunding campaign on Indiegogo that attracted around 500 early believers. From 2016 to 2020, while capital chased flashier stories, this unassuming retiree worked in silence. Funded by his own pension, he refined the product, iteration by iteration.

By 2025, Giggo had found its steady state. With nearly ten thousand users in China, its performance spoke for itself. Yet this is not a story of meteoric success or vast wealth. It is a story of persistence.

For over thirty years, the founder’s reward hasn’t been fortune, but validation. It’s in the messages from users: “This is what a real electric toothbrush should be. It cleans thoroughly without harsh vibration. My gums are healthier." "My dentist asked what I’ve changed—the stains are gone.” It’s in the stunned reaction from dental professionals: “You’ve actually built the Bass Method into a brush."

Our goal is to share Giggo with more people.

Not merely to achieve commercial success—perhaps we were never chasing that.

We have always been in pursuit of something simpler and far more profound: a product of genuine, enduring value. Giggo is that proof, brushed into existence over thirty years of quiet conviction.